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Pop-up to pop up in Sephora next month.
June 17, 2020
By: Happi Staff
After a successful pop-up strategy with Target back in 2016, Beautycounter wants more and Sephora will provide the opportunity beginning next month. The agreement includes a digital-first launch of 11 products, including best-selling items such as All Bright Vitamin C Serum and Overnight Resurfacing Peel. After the online-only campaign gets underway on July 7, the products will debut in all Sephora stores in August. The campaign will run through October. According to Sephora, the agreement do...
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